Boost Your Loyalty Program: ​Harnessing the Power of Mobile Messaging ​

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Using mobile messaging for loyalty programs offers direct, personalized communication to a wide audience, fostering immediate engagement, rich media interaction, and valuable data insights to build stronger customer relationships.  

Download this on-demand webinar to find out how to optimize your loyalty programs through Mobile Messaging! In the webinar, we delve into the dynamic world of loyalty strategies and discover how leveraging Mobile Messaging, like WhatsApp, Apple Business Chat, and SMS, can increase brand affinity, foster loyalty, and consistently drive repeat business. 

Highlights of the webinar include: 

  • Exploring the current loyalty landscape and identifying challenges faced by brands. 

  • Unveiling key elements crucial for a successful loyalty program. 

  • Understanding why WhatsApp stands out as the optimal channel for loyalty initiatives. 

  • Realizing the power of WhatsApp through inspiring customer success stories. 

Watch the webinar now for an insightful session that will empower you to harness the true potential of Mobile Messaging in elevating your loyalty program to great heights!  

More About the Speakers 

Amanda Cromhout is the CEO and Founder of Truth - a global consultancy based in Cape Town. She is the Academic Director of Truth’s international loyalty training academy and has recently been recognized as International Loyalty Personality of the Year – 2023 at The International Loyalty Awards. Amanda is the author of a compelling business read called Blind Loyalty – 101 loyalty concepts radically simplified. She is a judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards, and the Founder and Judging Chair of The South African Loyalty Awards.  


With over two decades of experience in commercial strategy and business development at Fortune 50 and high-growth innovative technology and communications companies, Werner is responsible for executing Clickatell’s global business growth strategy. Werner has a proven track record of successfully developing innovative information technology and communications companies throughout Europe, Middle East, and Africa. Most recently, he was Chief Sales Officer at BCX, Africa’s premier ICT solutions and service provider, and helped build Mediamark’s operations as Managing Director. ​ 


Brett White is a seasoned product executive and payments expert, currently serving as VP of Product Payments at Clickatell. Before Clickatell, Brett served as CEO at Zapper, where he combined his business acumen with technical know-how, design, and software development to spearhead the development of Zapper’s mobile apps and API platform which facilitates easy integration for third parties. Brett also worked on strategies to promote interoperability for QR code payments to become ubiquitous in South Africa. ​ 


Jennifer Shambroom is a SaaS and Mobile Marketing leader, author and three time CMO directly focused on achieving high growth rates within start-up, turnaround, and rapid growth environments. Jennifer’s marketing leadership has contributed to ten funding events, the sale of five software companies, and the acquisition of several more. Named Executive of the Year, Marketing Executive of the Year, Shortlist for Most Innovative Woman in Marketing, Advertising and Public Relations, 50 Women to Know in Martech, and Mobile Women to Watch.

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