WhatsApp Channel Social Media Marketing Best Practices

Facebook and Instagram Ads that click to WhatsApp can help you reach new audiences across digital channels to drive product discovery while helping to qualify leads through a WhatsApp conversation. By using Meta Ads Manager to create quality ads targeted by age, region, language, and more, you can help generate awareness for new and existing products, while leveraging the power of messaging to chat with potential customers and qualify them post-click. By measuring their intent and urgency through a WhatsApp conversation, you can get more insight into the quality of your leads and address their inquiries to increase intent.

Conversations via WhatsApp help customers find the right products for their needs, on their schedule, and answer any questions so customers feel ready to make their purchase and convert.

In this eBook, you will find out how Facebook and Instagram Ads that click to WhatsApp can help you leverage the reach of your ads across Facebook and Instagram to drive user-initiated conversations at scale. Not only will you drive more traffic to your WhatsApp channel but you can also use conversations to help drive more qualified leads, incremental sales, and increased return on ad spend.