eBooks

WhatsApp is no longer just a person-to-person messaging app; it has evolved into a powerful tool for businesses to engage with their customers and drive growth. The WhatsApp Business Platform is designed for consumer brands who wish to engage with their customers via the world’s most popular mobile messaging channel. With over two billion active users, WhatsApp is one of the few apps to be downloaded over five billion times. The WhatsApp Business Platform supports popular WhatsApp features along with additional capabilities which allow it to be deployed either on-premise or in the cloud, to reliably interact with other communication and business systems, as well as scale to support the needs of larger brands. In this comprehensive guide, we will delve into the use of WhatsApp for business, exploring its benefits, key features, the setup process, effective usage tips, how to grow your customer base, selling strategies, growth insights, success stories, and integration options. Whether you’re a mid-market business or an international enterprise, this guide is your key to unlocking the potential of WhatsApp for business success.

As one of the most widely used messaging apps globally, WhatsApp has evolved beyond personal communication and has become an effective channel for businesses to engage with their customers. With WhatsApp Marketing Messages your business can deliver promotional content, updates, offers, and other marketing communications to your target audience. This eBook will provide you with an overview of some best practices for successfully planning, creating, running, and measuring marketing message campaigns on the WhatsApp Business Platform.

Global digital ad spending is predicted to exceed $645 billion by 2024. This is a clear indication of the role that digital advertising can have in your business’s marketing strategy. But if you’re not executing that digital ad spend with the right strategic approach, that massive spend might not get you the return on investment your business needs. Rather than a ‘set it and forget it’ approach, your business should be focused on getting maximum return from your investment in digital, and that requires, in part, a focus on connecting with customers at scale through your advertising spend. In this eBook you will learn about a method that allows you to get more from your ad spend while focusing on the right place for it—mobile.

Facebook and Instagram Ads that click to WhatsApp can help you reach new audiences across digital channels to drive product discovery while helping to qualify leads through a WhatsApp conversation. By using Meta Ads Manager to create quality ads targeted by age, region, language, and more, you can help generate awareness for new and existing products, while leveraging the power of messaging to chat with potential customers and qualify them post-click. By measuring their intent and urgency through a WhatsApp conversation, you can get more insight into the quality of your leads and address their inquiries to increase intent. Conversations via WhatsApp help customers find the right products for their needs, on their schedule, and answer any questions so customers feel ready to make their purchase and convert. In this eBook, you will find out how Facebook and Instagram Ads that click to WhatsApp can help you leverage the reach of your ads across Facebook and Instagram to drive user-initiated conversations at scale. Not only will you drive more traffic to your WhatsApp channel but you can also use conversations to help drive more qualified leads, incremental sales, and increased return on ad spend.

Consumer behavior is continually evolving, and your marketing, tech, and CX teams are feeling the pressure to keep up. The secret to success? Chat Commerce. By incorporating it into your brand's targeted marketing strategy, you empower customers to shop through instant messaging platforms like SMS, WhatsApp, and Facebook Messenger. Imagine a customer abandons their cart. Soon after, that item goes on sale. You can inform them of the offer through chat and give them a quick way to act and make the purchase. Suddenly, you not only become your customer's hero, but you also convert that initial sale, all while making the process feel personal and seamless. In this eBook, you'll discover ways to integrate Chat Commerce within your existing work processes and tech stacks without the hassle of development time, security issues, and other common concerns. Download it now to see real examples of how it can serve your marketing, tech, and CX teams in saving costs, improving efficiency, and more.

SMS is much more than just sending a text message. It’s a way to engage with customers and keep them in the loop every day, wherever they might be. Our eBook shows more than 50 SMS use cases for retailers, from promotions and sales to order tracking and loyalty programs. In this guide, you’ll discover how SMS is being used by top-performing retailers to delight their customers. Whatever your retail category, our examples will spark your imagination and give you practical ways to broaden your strategy to include the most popular channel of all – mobile messaging.

SMS USE CASE SMS is much more than just sending a text message. It’s a way to engage with customers and keep them in the loop every day, wherever they might be. Our eBook shows 120 real-world examples of how modern businesses in various industries use SMS, from shipping updates to flight and hotel check-ins, food delivery services, medical prescriptions, financial services and payments, surveys and feedback, emergency requests, alerts and time-critical reminders, and so much more. In this guide, you’ll discover how SMS is being used by top-performing businesses with customer satisfaction rates that are through the roof. Uncover how to use SMS daily to connect with and convert customers by sending timely and relevant messages straight to their mobile phones. Whatever your industry, our examples will spark your imagination and give you practical ways to elevate your company’s communications strategy and build lasting affinity with your brand.

As of 2022, around 6.65 billion people have smartphones and use them daily to schedule and manage their lives. It’s where they spend much of their time, and these days, they expect your health and wellness business to reach them there too. Your clients don’t want to download more apps or use old-school methods like phone calls or email to reach out to your health and wellness business. Instead, they’re looking for real-time assistance from you at their fingertips whenever they need you. From chatbot support to two-way messaging with a live person, you can show your clients that you care around the clock and wherever they are. Use SMS and chat to send them updates, schedule appointments with ease, and make secure contact-free payments—they will love doing business with you with the convenience of their mobile phones. In this guide, you will find out how to turn text messaging into a fully functional digital commerce experience for your customers, enabling your health and wellness teams to notify, engage, monitor, and support your patients and clients.

Travel brands like yours are faced with many obstacles and challenges. Luckily, more than 83% of the globe’s population owns a smartphone – the solution to your problems is literally in the palm of your hand. Business messaging and chat is crucial for all successful travel agencies and businesses. Its power to help your brand connect with more consumers, and ultimately, provide a superior digital customer experience is essential in offering additional convenience over your competitors. Read this guide now to discover how to boost and enhance your engagement, brand experience, and user journey like never before by exploring benefits and proven tactics guaranteed to help you meet the expectations of your customers and have them making return trips back to your brand time and time again.