SMS Country regulations and restrictions

France

Before you start sending SMS messages to France, please ensure that you understand the regulations around messaging in the country. All programs are required to be compliant with the applicable laws. Please contact our support team if you are unsure about any of these regulations.

Restriction	Description
DND exists	No
Time restrictions	Yes Marketing messages can only be sent Mon-Sat between 8 AM and 10 PM Marketing messages sent outside of the restricted time will be queued and sent the following morning Marketing messages sent on Sundays and public holidays will be blocked Transactional traffic can be sent at any time
International vs. local split	No
Local traffic	N/A
International traffic	N/A
General content restrictions	Spam: You will be responsible for fines if French MNOs identify spam cases. Since the beginning of 2024, mobile network operators in France have been taking a more consistent approach to addressing spam incidents, applying fines to those responsible for sending such messages. For spam, you will be charged €5,000, and you will be responsible for each fine, which you must pay in full. All content with URLs must be whitelisted. Transactional and promotional traffic must be sent via separate connections.
Content registration required	Content/URL whitelisting information required: Company name Company website Message content/URLs Sender ID
Opt-out instructions required	Yes
Sender ID regulations	Beginning January 1st, 2025, using characters other than those ranging from 0 to 9 and A to Z in your sender ID is prohibited. Punctuation marks, accented characters, spaces, and any other special characters are no longer allowed as part of your sender ID. If your sender ID is not adapted according to the new rules by the beginning of January 2025, our vendor will adjust the sender ID by removing all prohibited characters for SMS messages to France, which may not represent your brand well. Prohibited sender IDs have to be authorized.
Sender ID registration offered by Clickatell	Not supported
Sender ID documentation required	Yes
Country supports MNP	Yes