Starting November 22, 2024, Meta is gradually rolling out user preferences for marketing messages.

As part of this, WhatsApp provides a setting (Offers and announcements) that allows end-users to stop or resume delivery of marketing template messages from your business, or to indicate their interest level in these types of messages.

When an end-user indicates they want to stop receiving marketing material from your business, they will no longer receive any marketing message templates your business sends them. The API will process the request, but the message will not be delivered. When the end-user wants to start receiving marketing messages again, they must explicitly opt-in again.

WhatsApp users can also use the Offers and announcements setting to indicate how interested they are in receiving marketing template messages from your business. If an end-user chooses "Not interested", it can affect per-user marketing template messaging limits between you and the user.

Also see:

• Why did a user not receive my WhatsApp marketing template message?

• Why did my marketing template fail to deliver but no error was returned?