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14. What analytics and reporting are available for Broadcast Messenger?

You can view details about a specific campaign in the Broadcast Messenger tool itself.

To view details about a campaign:

  1. Go to the Campaign List tab.

  2. From the list, select the "eye" icon next to the campaign.

You'll see summary information about the campaign at the top, and a preview of the campaign message to the right.

Key statistics about your campaign's performance are shown, with the list of recipients below it.

You can find several comprehensive reports on your WhatsApp and SMS messaging channels and templates in the Clickatell Portal.

To access these reports:

  1. Log in to your Clickatell Portal.

  2. Go to Analytics & Reports -> Channels -> Full Analytics.

  3. Use the tabs at the top to navigate to the SMS report, WhatsApp report, or WA Templated report.

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