Supercharging Marketing and Sales with WhatsApp

In today's fast-paced world, capturing customers' attention has become an uphill battle. With attention spans shorter than ever and a desire for instant gratification, it's increasingly challenging to stand out from the noise and get customers to engage with your brand.

However, once you have a customer’s attention, the real challenge starts: holding onto it, converting it into sales, and cultivating a loyal relationship that keeps them coming back for more.

WhatsApp's where it's at

WhatsApp's staggering statistics - 2.78 billion monthly active users across 180 countries, exchanging 140 billion daily messages - make it the most widely used instant messaging platform. Over the past decade, its user base has grown by a remarkable 3500%, with no signs of slowing down.*

This impressive reach presents a compelling opportunity for businesses to connect with customers where they are most active - on WhatsApp. When combined with the massive user base of Facebook and Instagram (over 5 billion monthly active users combined*, the potential for marketing and sales is vast.

In this article, we'll explore strategies for leveraging WhatsApp to deliver engaging and impactful user experiences throughout the entire customer lifecycle.

Speaking your customers’ language

In this blog, we covered how to set up Ads That Click to WhatsApp, a powerful Marketing and Sales tool that empowers you to connect with customers at all funnel stages.

Let’s discover how the WhatsApp Business Platform can supercharge every step in the marketing funnel, and how Clickatell can elevate the end-to-end customer experience (and your business success!) to the next level.

Create Awareness 👀

With Ads That Click to WhatsApp, marketers can easily target their ideal customers using Meta's powerful algorithms. Ads are directed at specific audiences based on age, location, gender, and similar characteristics, ensuring they reach interested leads. Eye-catching, interactive ads encourage engagement, funneling high-quality leads directly to your WhatsApp channel.

Self-serve chatbots (built using a tool such as Clickatell's Chat Flow) can then assist customers, answering questions, sharing helpful resources, and connecting them with human agents when needed. Using customer information, bots can direct customers to the right workflow, providing quick answers and a smooth, personalized experience.

Encourage Consideration 💡

Customers typically want more product information and even recommendations before they place an order. After clicking through to your business WhatsApp chat from an ad, a self-serve chatbot or a live agent can take over, instantly continuing the conversation and providing relevant and contextualized information, recommendations, and answers based on the customer’s responses and the referral information they bring with them. (Clickatell’s Chat Desk and Chat Flow applications can come in handy here.)

Encourage customers to opt in so you can continue to send messages to them regularly with the latest product releases, promotions, and other offers using WhatsApp’s rich message templates.

Increase Purchases 💸

Busy shoppers crave convenience and a seamless buying experience. WhatsApp bots streamline the process, enabling customers to effortlessly place orders after engaging with a click-to-message ad. By showcasing products from your catalog based on the specific ad that a lead clicked on and utilizing stored customer information for secure payments, the customer’s purchasing journey is quick, easy, and friction-free.

For customers who’ve opted in, you can encourage repeat purchases, send out re-engagement campaigns, and upsell/cross-sell customers by sending them personalized marketing material, promotions, and product updates. Check out Clickatell’s Campaign Manager tool that’s ideal for conversational marketing on WhatsApp.

Deliver Care 🤝

Ads that click to WhatsApp provide a personalized and efficient way to address customer queries and concerns. By leveraging WhatsApp's conversational interface, businesses can offer real-time support, either via live agent chat or automated chatbots, to resolve issues quickly and build trust with their customers. Keep customers informed by sending updates on deliveries, order status, product availability, and issue resolution, and ask customers for their feedback via CSAT/NPS surveys.

By leveraging chat, and specifically the WhatsApp Business Platform, you'll drive discovery and sales, enjoying higher conversion rates and lower acquisition costs compared to other online campaigns.

Need some inspiration? Head on over to our Demo center or reach out to us so we can work on a winning solution with you!