{"componentChunkName":"component---src-templates-help-center-js","path":"/help-center/whatsapp/message-templates/what-are-whatsapp-messages-templates/","result":{"data":{"allDatoCmsTemplateHelpCenter":{"nodes":[{"id":"DatoCmsTemplateHelpCenter-62305846","slug":"what-are-whatsapp-messages-templates/","question":"What are WhatsApp message templates?","publishDate":"2019-04-10","seo":{"description":"Learn more about Whatsapp message templates, how to set them up, register them, and how to send these templates to end-users.","title":"What are WhatsApp message templates?","twitterCard":null,"image":null},"indexable":true,"keywords":"","showTableOfContents":null,"body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"A message template is a special format used by businesses to send a WhatsApp message to customers. It looks and acts like a normal WhatsApp message, with the main difference being that "},{"type":"span","marks":["strong"],"value":"WhatsApp must pre-approve "},{"type":"span","value":"it before you can send it to customers. Message templates are "},{"type":"span","marks":["strong"],"value":"required "},{"type":"span","value":"outside of an open "},{"url":"https://developers.facebook.com/docs/whatsapp/conversation-types/#conversations","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"conversation window"}]},{"type":"span","value":" and can only be sent to customers who have "},{"type":"span","marks":["strong"],"value":"opted in"},{"type":"span","value":" and permitted you to send them messages. "}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Read more regarding the Opt-In rules in the "},{"url":"https://www.whatsapp.com/legal/business-policy/","meta":[{"id":"rel","value":"nofollow noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"WhatsApp Business Policy"}]},{"type":"span","marks":["emphasis"],"value":"."}]},{"type":"paragraph","children":[{"type":"span","value":"Templates also simplify messaging by letting you reuse often-used, generic messages with variable details instead of creating them from scratch every time. When customers get a notification from your verified business for the first time and haven't saved you as a contact yet, WhatsApp shows these approved message templates without warnings, reducing the risk of it being marked as spam. "}]},{"type":"paragraph","children":[{"type":"span","value":"At Clickatell, message templates fall into one of two categories: Marketing or Utility. "},{"type":"span","marks":["strong"],"value":"Marketing templates "},{"type":"span","value":"are used to send promotional offers, product announcements, and other messages that increase brand awareness and engagement. "},{"type":"span","marks":["strong"],"value":"Utility templates "},{"type":"span","value":"are used to send account and order updates, alerts, and messages that aim to share essential information with customers. "}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Learn more about "},{"url":"https://www.clickatell.com/help-center/whatsapp/message-templates/create-whatsapp-message-template-approval/","meta":[{"id":"rel","value":"noopener noreferrer"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"how to create a WhatsApp message template"}]},{"type":"span","marks":["emphasis"],"value":" for approval."}]},{"type":"paragraph","children":[{"type":"span","value":"Note that certain limitations apply to your message templates until your business is "},{"url":"https://www.clickatell.com/help-center/whatsapp/business-accounts-profiles/what-does-whatsapp-business-verification-entail/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"verified"}]},{"type":"span","value":"."}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-IhPAxfKbSrmGycti9MZMwg","name":"Message Templates"}}]},"datoCmsSectionContainer":{"id":"DatoCmsSectionContainer-144562614","sectionId":"","model":{"apiKey":"section_container"},"background":"Light","eyebrow":"","heading":"Other resources","headingSize":"","boxShadow":false,"carrousel":false,"newDesign":true,"floatAbove":false,"floatBelow":false,"noPaddingBottom":false,"noPaddingTop":false,"alignment":"Left","multiColumnRightArranged":false,"imageFeatured":null,"bottomNote":{"blocks":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":""}]}]}},"links":[]},"sectionBody":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":""}]}]}}},"callToAction":[],"components":[{"id":"DatoCmsComponentMultiColumnContent-144562611","model":{"apiKey":"component_multi_column_content"},"eyebrow":"","heading":"Contact support","headingSize":"Heading 3","thumbnail":null,"iconSize":"medium","icon":{"gatsbyImageData":null,"url":"https://www.datocms-assets.com/54467/1672871859-headphones.svg","title":null,"width":52,"height":52},"body":{"blocks":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Contact our support team and one of our agents will be in touch with you to answer any questions you have."}]},{"type":"paragraph","children":[{"item":"144637110","type":"inlineItem"}]}]}},"links":[{"id":"144637110","url":"https://www.clickatell.com/contact-support/","label":"Contact support","model":{"apiKey":"component_call_to_action"},"openInNewTab":false}]},"alignment":"Left","width":"Auto","variant":"standard"},{"id":"DatoCmsComponentMultiColumnContent-144562613","model":{"apiKey":"component_multi_column_content"},"eyebrow":"","heading":"Developer docs","headingSize":"Heading 3","thumbnail":null,"iconSize":"medium","icon":{"gatsbyImageData":null,"url":"https://www.datocms-assets.com/54467/1672853520-file-text.svg","title":null,"width":53,"height":52},"body":{"blocks":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Access the latest technical information regarding Clickatell’s channels, products and APIs."}]},{"type":"paragraph","children":[{"item":"144637112","type":"inlineItem"}]}]}},"links":[{"id":"144637112","url":"https://docs.clickatell.com/?_ga=2.136757113.855261245.1672360526-405927990.1666392007","label":"Access developer docs","model":{"apiKey":"component_call_to_action"},"openInNewTab":false}]},"alignment":"Left","width":"Auto","variant":"standard"}]}},"pageContext":{"id":"DatoCmsTemplateHelpCenter-62305846"}},"staticQueryHashes":["2487134786","3628220687","4115230100","63159454","923967544"],"slicesMap":{}}