{"componentChunkName":"component---src-templates-help-center-subtopic-js","path":"/help-center/whatsapp/marketing-commerce/","result":{"data":{"allDatoCmsTemplateHelpCenter":{"nodes":[{"id":"DatoCmsTemplateHelpCenter-62305876","slug":"marketing-promotions-whatsapp-business/","question":"Can I send marketing or promotional messages using the WhatsApp Business Platform?","body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"Yes, Meta supports and encourages marketing and promotional messages. Businesses can promote and market their products and services by sending Marketing message templates to their customers. "}]},{"type":"paragraph","children":[{"type":"span","value":"Marketing templates are flexible and may include promotions or offers, welcoming or closing messages, updates, invitations, recommendations, or requests to respond to or complete a new transaction."}]},{"type":"paragraph","children":[{"type":"span","value":"Meta strongly recommends getting your clients to opt in before sending them marketing messages. This increases the chance that they'll respond favorably to your messages and minimizes reports of spam or blocked messages."}]},{"type":"paragraph","children":[{"type":"span","value":"For more information, please see Meta's documentation here:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in","meta":[{"id":"rel","value":"noreferrer noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Get Opt-in - WhatsApp Business Platform"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in","meta":[{"id":"rel","value":"noreferrer noopener"},{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Marketing templates: information and examples"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-PIdKSTXPSqSPCJQ6KhIeTw","name":"Marketing & Commerce"}},{"id":"DatoCmsTemplateHelpCenter-143565792","slug":"how-do-you-set-up-your-ads-that-click-to-whatsapp","question":"How do you set up Ads That Click to WhatsApp?","body":{"blocks":[{"id":"SAQ2YaSqRSqPOzZF9VneZw","model":{"apiKey":"image"}},{"id":"H3hu5IUvTeCJA6IahDniZA","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"heading","level":3,"children":[{"type":"span","value":"Before you start: "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Create a "},{"type":"span","marks":["strong"],"value":"Facebook Business Page"},{"type":"span","value":". You’ll need "},{"type":"span","marks":["strong"],"value":"Admin access"},{"type":"span","value":" to this Page."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Set up a "},{"type":"span","marks":["strong"],"value":"WhatsApp Business account. "},{"type":"span","value":"Ensure this "},{"type":"span","marks":["strong"],"value":"WhatsApp number "},{"type":"span","value":"isn’t linked to any other Facebook pages."}]}]}]},{"item":"SAQ2YaSqRSqPOzZF9VneZw","type":"block"},{"type":"heading","level":3,"children":[{"type":"span","value":"Step 1: Connect your WhatsApp Business account to your Facebook Business Page"}]},{"type":"paragraph","children":[{"type":"span","value":"Before setting up Ads That Click to WhatsApp, "},{"url":"https://www.facebook.com/business/help/1583303048513172","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"connect your WhatsApp account to your Facebook page"}]},{"type":"span","value":" and make sure you have admin access to the Facebook Page."}]},{"type":"paragraph","children":[{"type":"span","value":" "}]},{"type":"heading","level":3,"children":[{"type":"span","value":"Step 2: Create the ad campaign in Facebook Ads Manager"}]},{"type":"paragraph","children":[{"type":"span","value":"Follow these guidelines: "},{"url":"https://www.facebook.com/business/help/447934475640650?id=371525583593535","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Create Ads that click to WhatsApp in Ads Manager | Meta Business Help Center (facebook.com)."}]}]},{"type":"paragraph","children":[{"type":"span","value":"You can also find a step-by-step guide "},{"url":"https://guides.clickatell.com/whatsapp-channel/channel-capabilities/ads-that-click-to-whatsapp","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"here"}]},{"type":"span","value":"."}]},{"item":"H3hu5IUvTeCJA6IahDniZA","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"For more information, also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-is-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-the-benefits-of-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are the benefits of Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-best-practices-for-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are best practices for Ads that Click to WhatsApp?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-PIdKSTXPSqSPCJQ6KhIeTw","name":"Marketing & Commerce"}},{"id":"DatoCmsTemplateHelpCenter-NMnm1Do5TjqqnGqyTqMBTw","slug":"what-are-whatsapp-conversational-components-commands-and-icebreakers","question":"What are WhatsApp conversational components (Commands and Icebreakers)?","body":{"blocks":[],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"WhatsApp conversational components are special in-chat features that make it easier for customers to interact with your business on WhatsApp. These components can be set up and personalized per WhatsApp Business number, making user interactions more interesting and engaging. Conversation components are set up and managed by yourself in your WhatsApp Manager account."}]},{"type":"paragraph","children":[{"type":"span","value":"Clickatell currently supports the following two conversational components:"}]},{"type":"heading","level":4,"children":[{"type":"span","value":"\nIce Breakers"}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Icebreakers"},{"type":"span","value":" are customizable, selectable text prompts that appear in a message thread the "},{"type":"span","marks":["strong"],"value":"first time "},{"type":"span","value":"you chat with a customer. Icebreakers try to anticipate the most common questions first-time customers might have when interacting with your business. They serve as ready-made text options customers can select to start a conversation instead of having to formulate their own message."}]},{"type":"paragraph","children":[{"type":"span","value":"Icebreakers are great for service interactions, such as customer support or account servicing. For example, you can embed a WhatsApp button on your app or website. When a customer taps the button, they're redirected to your WhatsApp Business account and presented with a set of options they can select from to guide their interaction further."}]},{"type":"paragraph","children":[{"type":"span","value":"You can add up to four icebreakers per business number."}]},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":4,"children":[{"type":"span","value":"Commands"}]},{"type":"paragraph","children":[{"type":"span","marks":["emphasis"],"value":"Commands "},{"type":"span","value":"are text strings that WhatsApp users can see by typing a forward slash (/) in a message thread with your business. This can be used at any point during the conversation."}]},{"type":"paragraph","children":[{"type":"span","value":"Commands are composed of the command itself and a hint, which gives the user an idea of what can happen when they use the command."}]},{"type":"paragraph","children":[{"type":"span","value":"You can add up to 30 commands per business number."}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-PIdKSTXPSqSPCJQ6KhIeTw","name":"Marketing & Commerce"}},{"id":"DatoCmsTemplateHelpCenter-JN-rrK4NRVqDS0w_uT2hNQ","slug":"what-are-best-practices-for-ads-that-click-to-whatsapp","question":"What are best practices for Ads that Click to WhatsApp?","body":{"blocks":[{"id":"YnA0SV3hQ-O7COtNTFiwZA","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"To achieve success with Ads That Click to WhatsApp, it's important to follow these best practices:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Creative: "},{"type":"span","value":"Create eye-catching ads that entice customers to stop at your ad to find out more. Indicate clearly that clicking the ad initiates a conversation with the brand on WhatsApp."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Audience & targeting:"},{"type":"span","value":" Meta’s targeting helps you make the most of your ad spend - direct ads at Facebook and Instagram users based on their age, gender, location, and how closely they match your"},{"url":"https://www.facebook.com/business/help/164749007013531?id=401668390442328","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":" Lookalike audiences"}]},{"type":"span","marks":["underline"],"value":"."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Budget:"},{"type":"span","value":" The investment in Ads That Click to WhatsApp directly affects the ad distribution algorithm's learning."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Follow through on your ad's promise: "},{"type":"span","value":"Do what the ad promised, and do it quickly after an ad click, so people can see that chatting with your brand is a valuable experience."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Icebreaker:"},{"type":"span","value":" Use pre-written "},{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-whatsapp-conversational-components-commands-and-icebreakers/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"icebreakers "}]},{"type":"span","value":"to encourage customers to start the conversation without formulating their own message. Anticipate customer questions and interests to define effective icebreakers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Personalization:"},{"type":"span","value":" After the initial message, direct users to a personalized conversational flow that continues their journey from social media. Utilize the relevant variables to identify the ad origin and guide users accordingly."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Create "},{"type":"span","marks":["strong"],"value":"upsell and cross-sell "},{"type":"span","value":"opportunities with product recommendations."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Use a 24/7 bot "},{"type":"span","value":"so potential customers can get fast responses after engaging with your promotion."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Ask for opt-ins"},{"type":"span","value":" to ensure you can message them regularly afterward."}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Keep your request clear. WhatsApp requires businesses to state their name and ask for permission to message in their opt-in request."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Tell shoppers about the message types they can expect, like discounts or new product announcements."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Incentivize the opt-in, e.g., giving leads a discount if they sign up to receive WhatsApp messages from your brand."}]}]}]}]}]},{"item":"YnA0SV3hQ-O7COtNTFiwZA","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"For more information, also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-is-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/how-do-you-set-up-your-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"How do you set up Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-the-benefits-of-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are the benefits of Ads That Click to WhatsApp?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-PIdKSTXPSqSPCJQ6KhIeTw","name":"Marketing & Commerce"}},{"id":"DatoCmsTemplateHelpCenter-E1-MK_fURaSlaTs4HCsLYQ","slug":"what-are-the-benefits-of-ads-that-click-to-whatsapp","question":"What are the benefits of Ads That Click to WhatsApp?","body":{"blocks":[{"id":"fTvHNyc1Rce90mFjnyxqlg","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-is-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Ads That Click to WhatsApp"}]},{"type":"span","value":" is an ad format introduced by Meta that streamlines the customer's journey by directing them from popular social networks straight to a WhatsApp conversation with the business with one tap."}]},{"type":"paragraph","children":[{"type":"span","value":"Below are some of the many benefits of using Ads That Click to WhatsApp in your marketing efforts:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Qualified Lead Generation:"},{"type":"span","value":" Ads That Click to WhatsApp generate highly qualified leads, as prospects typically have a strong interest in the business's offerings."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Immediate Lead Engagement:"},{"type":"span","value":" Businesses can start conversations with leads promptly after they reach out via WhatsApp ads, preventing lead leakage."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Increased Conversion:"},{"type":"span","value":" Direct and instant communication addresses queries swiftly, leading to higher conversion rates."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Enhanced Customer Service: "},{"type":"span","value":"Instant support via WhatsApp improves customer experiences with detailed information sharing."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Initiation of Re-Engagement Campaigns:"},{"type":"span","value":" WhatsApp marketing allows businesses to run personalized re-engagement campaigns to reconnect with customers effectively."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Personalized Promotional Messages:"},{"type":"span","value":" Businesses can broadcast personalized WhatsApp campaigns, ensuring engaged customers receive tailored offers."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Cost-Effectiveness: "},{"type":"span","value":"Ads That"},{"type":"span","marks":["strong"],"value":" "},{"type":"span","value":"Click to WhatsApp offer a cost-effective alternative to traditional customer engagement methods such as call centers and SMS messages."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Building Long-Term Relationships: "},{"type":"span","value":"Ads That"},{"type":"span","marks":["strong"],"value":" "},{"type":"span","value":"Click to WhatsApp initiate ongoing conversations, as opposed to a once-off \"click\"."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Boost Sales: "},{"type":"span","value":"Ads That Click to WhatsApp simplifies the buying process, allowing customers to immediately browse and purchase products via WhatsApp."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Market Insight: "},{"type":"span","value":"WhatsApp interactions offer valuable insights into customer preferences and behaviors, aiding in refining marketing strategies and product offerings."}]}]}]},{"item":"fTvHNyc1Rce90mFjnyxqlg","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"For more information, also see:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-is-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What is Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/how-do-you-set-up-your-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"How do you set up Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-best-practices-for-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are best practices for Ads that Click to WhatsApp?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-PIdKSTXPSqSPCJQ6KhIeTw","name":"Marketing & Commerce"}},{"id":"DatoCmsTemplateHelpCenter-143565520","slug":"what-is-ads-that-click-to-whatsapp","question":"What is Ads That Click to WhatsApp?","body":{"blocks":[{"id":"VD-NSZ3-Snqw16NADrLOnQ","model":{"apiKey":"image"}},{"id":"bRC47Z29T7uFDkTUyT5__Q","model":{"apiKey":"image"}},{"id":"143565576","model":{"apiKey":"image"}},{"id":"Tt8aC26ARbm1CcjZcK-SRg","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"url":"https://business.whatsapp.com/products/ads-that-click-to-whatsapp","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["emphasis"],"value":"Ads That Click to WhatsApp"}]},{"type":"span","value":" is an ad format from Meta that shortens the customer's journey, taking them directly from an ad on social media to a WhatsApp conversation with your business by tapping a button."}]},{"type":"paragraph","children":[{"type":"span","value":"This functionality enables businesses to add a call-to-action button on their Facebook and Instagram ads. When an end-user clicks the ad, it opens a thread with the business directly in the WhatsApp app (as opposed to opening the messaging section of the social platform). "}]},{"type":"paragraph","children":[{"type":"span","value":"It is an easy way to connect with new and existing customers where they spend their time."}]},{"item":"VD-NSZ3-Snqw16NADrLOnQ","type":"block"},{"type":"heading","level":4,"children":[{"type":"span","value":"How can this assist you in business?"}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Pre-Purchase:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Awareness - The ad introduces a product/business on Meta."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Consideration - The ad drives to a sales consultation experience."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Purchase:"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"​​​​​​​"},{"type":"span","value":"The ad drives customers to purchase a product on WhatsApp."}]}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Post-Purchase:​​​​​​​"}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Care - The ad drives end-users to customer service experience, which can encourage future use."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Loyalty - The ad directs loyalty members to discover special deals on WhatsApp."}]}]}]}]}]},{"item":"bRC47Z29T7uFDkTUyT5__Q","type":"block"},{"item":"143565576","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"item":"Tt8aC26ARbm1CcjZcK-SRg","type":"block"},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"For more information, also see:"},{"type":"span","marks":["emphasis"],"value":" "}]},{"type":"list","style":"bulleted","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/how-do-you-set-up-your-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"How do you set up your Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-the-benefits-of-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are the benefits of Ads That Click to WhatsApp?"}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-are-best-practices-for-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"What are best practices for Ads that Click to WhatsApp?"}]}]}]}]}]}}},"faqTopic":{"id":"DatoCmsTaxonomyTopic-62305851","name":" WhatsApp"},"faqSubtopic":{"id":"DatoCmsTaxonomyTopic-PIdKSTXPSqSPCJQ6KhIeTw","name":"Marketing & Commerce"}},{"id":"DatoCmsTemplateHelpCenter-KnORkXDmSE677LBDT5RpzA","slug":"catalog-showcase-products-whatsapp/","question":"What is a catalog and how do I use it to showcase products via WhatsApp?","body":{"blocks":[{"id":"P_H2RuyKSl-axOPh1bRJYw","model":{"apiKey":"image"}},{"id":"FY45DT2USpWYqcE_0-_HNg","model":{"apiKey":"image"}}],"links":[],"value":{"schema":"dast","document":{"type":"root","children":[{"type":"paragraph","children":[{"type":"span","value":"A catalog is a container that holds information about the items that you want to advertise or sell across Meta's apps. You have to upload and manage your inventory in this catalog yourself via "},{"url":"https://business.facebook.com/commerce_manager/get_started/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Meta's Commerce Manager"}]},{"type":"span","value":". This is then linked to your Clickatell account."}]},{"type":"paragraph","children":[{"type":"span","value":"There is no limit on the number of products you can add to your catalog. However, we recommend 100 items per catalog to improve the user's experience. You can use the same catalog of products for "},{"url":"https://www.clickatell.com/help-center/whatsapp/marketing-commerce/what-is-ads-that-click-to-whatsapp/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Ads that Click to WhatsApp"}]},{"type":"span","value":" if applicable.   "}]},{"type":"paragraph","children":[{"type":"span","marks":["strong","emphasis"],"value":"Note: Commerce messaging is only available on Clickatell's "},{"url":"https://www.clickatell.com/transact/","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","marks":["strong","emphasis"],"value":"Transact "}]},{"type":"span","marks":["strong","emphasis"],"value":"package."}]},{"item":"P_H2RuyKSl-axOPh1bRJYw","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"heading","level":3,"children":[{"type":"span","value":"How does it work?"}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.facebook.com/business/help/1275400645914358?id=725943027795860","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Create a catalog"}]},{"type":"span","value":" on Meta's Commerce Manager Platform."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"You can upload only one catalog per WhatsApp Business Account (WABA)."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"The same catalog can belong to multiple phone numbers."}]}]}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://developers.facebook.com/docs/whatsapp/guides/upload-inventory-to-facebook","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Upload an inventory"}]},{"type":"span","value":" to the catalog."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"url":"https://www.facebook.com/business/help/158662536425974","meta":[{"id":"target","value":"_blank"}],"type":"link","children":[{"type":"span","value":"Connect the catalog "}]},{"type":"span","value":"to your WABA."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Use the Multi-Product node in Clickatell's Chat Flow to present the catalog of items to your customers via WhatsApp."}]},{"type":"list","style":"numbered","children":[{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"You can present up to 30 items from your business's inventory to customers at a time."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"Customers can view more information and an image for each item, add it to their cart, and send the shopping cart to your business."}]}]},{"type":"listItem","children":[{"type":"paragraph","children":[{"type":"span","value":"You can define the next step after receiving the shopping cart (e.g., requesting delivery info or giving payment options.)"}]}]}]}]}]},{"item":"FY45DT2USpWYqcE_0-_HNg","type":"block"},{"type":"paragraph","children":[{"type":"span","value":""}]},{"type":"paragraph","children":[{"type":"span","marks":["strong"],"value":"Why only 30 items in a Multi-Product Message?"},{"type":"span","value":"\nPeople prefer shopping on WhatsApp because it's easier and more personal compared to using a business app or website. 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